September 11, 2007 - Pharrell Williams has been announced as the music producer for the new advertising campaign launched by Moet Hennessy. Pharrell created music for three of commercials, as well as several Internet spots. The Internet ads will be featured on FlauntYourTaste.com, the campaign’s website. CEO of advertising firm Berlin Cameron United, Ewen Cameron stated that “Hennessy, volume wise, has a very urban market. The urban market was evolving and the insight we had was that the new ultimate consumption was taste. Instead of showing off your rims or clothes, it was about showing off the symbols that articulate taste.”
by Robby Uppal
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