Nelly has sealed a deal with South African holding company, Mojalife, to begin distributing ‘Pimpjuice’, a non carbonated sports drink, in Africa. Peter Friedman, creative director of Mojalife stated, “We have already pre-produced 1.5 million cans for South Africa and we are looking at producing between 1 and 1.5 million units locally every month.” US hip hop stars are currently riding a wave of success within the African markets, boosting and developing the African hip hop culture and the appeal of US Hip Hop music. ‘Pimpjuice’ was launched in 2003 within the US and has been under a lot of scrutiny over the use of the word pimp, a colloquial reference to a person who finds customers for prostitutes. However, according to Mojalife chairman Mathews Phosa, a member of the African National Congress (ANC) says the term stands for a “positive, intellectually motivated person.” Nelly will also be releasing Vokal and Applebottom clothing company as well, near in the future.by David Dennis & Robby Uppal
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